The orange juice business
Editora: Wageningen Academic Publishers
Autores: Frederico Fonseca Lopes, Marcos Fava Neves, Rafael Bordonal Kalaki, Vinícius Gustavo Trombin
The orange juice chain is unique, probably a sui generis commodity. Although several countries produce oranges and juices, two regions in the world are the responsible for around 80% of the production. These are the states of Sao Paulo in Brazil and Florida in the USA. Although the emerging countries are growing in production, the juice consumer is also concentrated in the USA and Europe where more than 90% of consumption takes place.